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About

The person behind ARLE Catalyst.

Nearly 20 years turning breakthrough technology into markets, launches, and multi-million-dollar brands — told the short way.

Andrea Lee

Founder & Fractional Chief Commercial Officer

A multilingual strategy and commercialization executive who's spent nearly two decades building markets, launching products, and scaling growth across healthcare, MedTech, AI-enabled platforms, and B2B ventures. Andrea turns complex technology into clear positioning, go-to-market strategy, investor narratives, and revenue growth — the kind that shifts how an entire industry does business.

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Signature Track Record

Andrea takes early-stage and acquired products from $0 to category leaders — turning small, overlooked businesses into the #1 selling product in their hospital category.

20+
Years commercializing MedTech
50+
Countries — global commercialization
4,000+
Physicians educated via KOL programs
3
Industry awards — Excellence & Marketing

Company Builder

Builds commercial foundations that align clinical strategy, regulatory milestones, investor readiness, and physician adoption.

Embedded Executive Partner

Works alongside founders, CEOs, and boards to lead commercialization from concept through FDA submission and launch.

Execution Leader

Simplifies complex challenges, builds cross-functional teams and culture, and turns strategy into measurable adoption.

Multi-Lingual & Multi-Cultural

Global fluency built across a decade of international commercialization work spanning 50+ countries.

The Career, Fast

Two decades, four companies, one throughline: turning technology into adoption.

Startup PortfolioFractional Chief Commercial Officer2025 – Present

Serves as a fractional Chief Commercial Officer across a portfolio of early-stage MedTech and AI-enabled healthcare startups — leading Series A fundraising, building clinical advisory boards, and directing go-to-market and regulatory strategy through FDA submission. Actively partnering with additional founders navigating this same inflection point.

  • Led Series A fundraising strategy and investor narratives across multiple ventures
  • Aligned executive stakeholders and built go-to-market strategy with milestone pathways
  • Built clinical advisory boards to strengthen investor and regulatory credibility
MedtronicProduct Marketing Director → Sr. Program Manager → Product Marketing Consultant → Senior Product Manager2015 – 2025 · 10 years

A decade leading commercialization across cardiac, neuromodulation, and structural heart — from launching the first new pain therapy indication in 22 years to building the digital strategy for neuromodulation. Partnered with the diabetes team on a strategic collaboration, scaled a 25-person therapy awareness team, built a 100-physician KOL network, and educated 3,000+ physicians across 23 countries.

  • Launched a new therapy indication for the industry
  • Built a diverse 100-physician KOL network
  • Launched multiple newly acquired devices into 50+ countries using the Build-Launch-Scale model
🏆 Marketing Excellence Award & RTG Star of Excellence
Cook MedicalCorporate Account Manager2012 – 2015

Drove market share growth across a competitive medical device category.

  • Grew market share 9% in a competitive device category
  • Negotiated 7,500+ hospital letters of commitment
  • Secured 19 Integrated Delivery Network (IDN) proposals
EcolabHealthcare Account Executive2008 – 2012

Delivered top-tier sales performance while driving operational efficiency.

  • Top-5 account executive with 170 accounts
  • Drove strategic sales growth for a newly launched partnership product
Her path also runs through pricing strategy at Target, international market research at 3M, and running her own property portfolio, The ARLE Collection.
Education & Affiliations
MBAUniversity of Iowa, Iowa City, IA
B.S., International Business & Economics, B2B SalesUniversity of St. Catherine, St. Paul, MN

Andrea also serves on the Board of Trustees at the University of St. Catherine.

Work With Andrea

Let's build the commercial foundation behind your breakthrough.

Whether you're preparing for FDA submission or scaling toward Series D, Andrea embeds as your commercial team — not another vendor.